I’m sitting at my computer with a baby on my lap and a dog between my legs.
2016. Wow, what a year so far.
I’ll admit, it started pretty rough (I got layed off from my job, my daughter lost her health insurance), but there’s a change in the air and I am digging it.
You see I lost my job so I could start my spiritual business. Things happen exactly as they should and I am exactly where I need to be. So here I am ready to go. No longer talking about it but BEING about it.
As I started my business – fully stepping into my power as a healer, author, yoga mentor – I have been writing down my secrets. So here they are. Have some tips? Add your comments below.
Moonlight (Give Yourself 20%)
When I went to a Hay House writing conference with Cheryl Richardson I received the most amazing advice. She said the words I really needed to hear. She said, “You don’t have to give up your nine to five job right away, just moonlight your business on the side until you are ready to step into your business full time.” She recommended taking 20% of your week and dedicating that time fully to your spiritual business. And that’s exactly what I did! I spent evenings and weekends working towards my business. Whether I was working on my blog, my brand, my yoga classes, my one-on-one healings, or my angel card readings, I spent 20% of my week dedicated to building my business.
Create Your Online Presence
Nowadays we have the tools to build an online presence and it’s completely free. Start with creating a Facebook page for your business, invite your friends and family. Then build a Pinterest following, and Twitter, and Instagram and Periscope (add me on Periscope and let’s chat). There are so many ways to build a presence.
Do you have a website? You must have a professional looking website. You see, in this digital age it only takes 10 seconds to make a first impression. If you don’t have a website, you are not going to be trusted by your potential clients. If you have a website but it doesn’t look professional, you are still not going to be trusted. It doesn’t have to cost you a lot of money, but look into designing a website that really shows off you who are.
Define or Redefine Your Message
Do you have your elevator speech? An elevator speech is a 1-2 sentence speech explaining who you are and what you do. This is your message to the world. It’s the way people will find you, it’s the way you are offering your services to your community. When thinking of and crafting your message, think of the following questions:
- Who is my audience?
- How can I be of service to the universe?
- What are my talents? Skills?
- How do I stand out amongst the competition?
- What is my price point? How much do my services cost?
- How much money do I want to make a year?
Be Open To The Universe
As I was crafting my business plan I realized I was so much in planning and controlling and organization that I forgot to just let things be. When we are controlling we cannot allow things to flow effortlessly to us. So I calmed down and relaxed and let go and allowed the Universe to guide me. I asked the question, “How can I be of service to the world? What particular talent do I need to use to help others?” As a spiritual business owner, your focus should not just be on making the fastest buck. Money will come to you. You will be surrounded by love and abundance, as soon as you give up looking at it as a way to make money or become rich. You have to look at it as being of service, being open to the universe, and stepping into whatever role fits you best.
Build Your Tribe
Finally, the best way to build your spiritual business is to gather your TRIBE. Your email list is your TRIBE because they are the people who believe in you. They are curious about what you have to offer, they want to be your cheerleaders. Treat your email list as your awesome, spiritual, potential clients. Send them little hello emails, check in with them, keep them excited for more. You can use websites like MailChimp, Constant Contact or GetResponse to create pretty looking emails that fit with your branding and image. (Side note: Get on my mailing list for more tips like this)
The universe supports you in your spiritual business.
~Don’t give up~